Herradura Tequila – Latest Prices and Guide

About Herradura

Founded by Felix Lopez, the Herradura tequila distillery began in 1870 in Amatitan, Jalisco, Mexico. Lopez’s family continued to run the distillery for the next 125 years, ensuring quality tequila and lasting products. 

Today, the Grupo Industrial Herradura still produces the same tequila in the same distillery in Amatitan. However, they now operate under the Brown-Forman US beverage company. 

The name ‘Herradura’ is Spanish for ‘horseshoe,’ referring to a story about a horseshoe Felix’s son Aurelio found on the distillery property. 


Every tequila sold by the Herradura company has 100 percent blue agave. They all have a sweeter flavor than other tequilas and often have notes of vanilla and citrus. 

Where to Buy

It is easy to buy Herradura tequila at various liquor stores. You can also buy online at the Herradura website or other tequila retailers, such as Drizly.com.

Herradura Tequila Prices

Item Type Origin Aged For Alcohol Content Size Price
Herradura Silver Blanco Mexico 45 days 40% (80 Proof) 375ml $20.99
750mL $37.99
1L $43.99
Herradura Reposado Reposado Mexico 1 year 40% (80 Proof) 375ml $22.99
750ml $45.99
Herradura Anejo Anejo Mexico 2 years 40% (80 Proof) 375ml $26.99
750ml $52.99
Herradura Ultra Anejo Mexico 4 years 40% (80 Proof) 375ml $29.99
750ml $62.99
Herradura Aniversario Extra Anejo Mexico 8 years 40% (80 Proof) 750ml $549.99
Herradura Legend Anejo Mexico 1 year 40% (80 Proof) 750ml $134.39
Herradura Double Barrel Reposado Reposado Mexico 1 year 40% (80 Proof) 375ml $29.99
750ml $59.99
Herradura Seleccion Suprema Anejo Mexico 4 years 40% (80 Proof) 750ml $370.66
Herradura Plata Blanco Mexico 45 days 40% (80 Proof) 700ml $65.99

Herradura Tequila Buying Guide

Each Herradura Tequila offers a unique experience to those who partake in each bottle.

Herradura Silver

A classic Blanco tequila, Herradura Silver is one of the least costly of its fellows but doesn’t sacrifice taste. It’s smooth and doesn’t have a huge bite to it, leaving you instead with the taste of agave, vanilla, and citrus.

Herradura Reposado

Similar to Herradura Silver in cost, Herradura Reposado boasts better excellence and quality than competing brands. Aged for months longer than the industry standard, Herradura Reposado is a reposado tequila carrying flavors of spice, vanilla, and butter to complement the overall agave.

Herradura Anejo

A company favorite, Herradura Anejo provides the kind of smoothness and flavor that makes it enviable across the board. With notes of toasted oak, dried fruit, and spices, this amber-colored nectar is the epitome of raising the industry bar.

Herradura Ultra

On the slightly more expensive side and aged twice as long as its counterpart Herradura Anejo, the Herradura Ultra strives to exceed already high expectations. Completely clear due to a specialized filter, this Ultra Anejo is unique in more ways than one. 

Along with its trademark Herradura smoothness, the Ultra has such flavors as dried fruit, wood, vanilla, and caramel added to the overall agave taste.

Herradura Aniversario

Hands down the most expensive product Herradura produces, the Herradura 150 Aniversario celebrates one hundred and fifty years of tequila excellence. Aged for little more than eight years (100 months), in barrels of American White Oak, Aniversario embodies the class and quality of the Herradura name for generations.

Herradura Legend

Herradura Legend is more pricey than your standard Herradura Tequila, but that’s because it embodies every ounce of its name. Herradura Legend undergoes a special aging process with charred American White Oak barrels to instill an even greater flavor than the standard Anejo tequila. 

With top-quality ingredients added to the mix, Herradura Legan gives the ultimate experience in smoothness, with a particular oaky flavor not found anywhere else.

Herradura Double Barrel Reposado

Another specialty of the Herradura brand, the Double Barrel Reposado is a pure Casa Herradura creation. After a unique two-barrel aging process, the tequila’s flavor is impossible to replicate anywhere else. 

Depending on the size, Herradura Double Barrel Reposado is the least expensive choice (350 ml.) or amongst the average cost (750 ml.). Either way, it’s worth a try.

Herradura Seleccion Suprema

Another pricey addition, Herradura Seleccion Suprema increases the smoothness to offer you an almost creamy experience with each mouthful. Earning many worldly accolades, the tequila presents the taster with a perfect flavor of agave, vanilla, and dried fruit. This, along with the distinct lack of harshness, provides an experience worth every penny.

Herradura Plata

Similar to the Herradura Silver, the Herradura Plata has a pure agave taste and smooth texture. A fabulous tequila for sipping or cocktails, the Herradura Plata embodies the spirit of its company by living up to the standards of quality and excellence.

The Best Way(s) to Drink Herradura Tequila

You can experience many of these Herradura tequilas neat or in a tasty cocktail. The best tequilas for drinking neat are:

  • Ultra
  • Aniversario
  • Legend
  • Double Barrel Reposado
  • Seleccion Suprema

Below are the five best cocktails with Herradura Tequila, as well as a quick recipe for each.

1) El Duelo

  • 2 parts Tequila Herradura (Silver or Reposado)
  • 1 part freshly squeezed lime juice
  • 1/2 or ¾ part agave nectar
  • 1/2 part Tamarind nectar

Using a coupe glass, coat half the rim in Tajin Chili. Combine all the ingredients in a shaker. Add ice. Shake to mix and chill, strain into the coupe glass.

2) La Ciudad

  • 2 parts Tequila Herradura (Reposado, Anejo)
  • 1/2 part sweet vermouth
  • 1/2 part ancho chili liqueur 
  • 3 chocolate bitter dashes

Put all the ingredients into a mixing glass. Add ice. Stir and strain the combination into a coupe glass. Use two brandy cherries to garnish.

3) Horseshoe Margarita 

  • 2 parts Tequila Herradura (Silver, Reposado, Anejo)
  • 1 part freshly squeezed lime juice
  • 1/2 or ¾ part agave nectar

Combine ingredients before shaking with ice to mix and chill. Strain the result over new ice, and add a garnish. Season the rim half salt, half lime.

4) Apricot Sour

  • 2 parts Tequila Herradura (Ultra, Anejo)
  • 1/2 part apricot liqueur
  • 3/4 part freshly squeezed lemon juice
  • 3/4 part Monin ginger syrup
  • 1/2 part white peach puree
  • 2 Angostura Bitters dashes
  • 1 egg white

Shake all ingredients together twice, first without ice to mix, and second with ice to chill. Pour into a coupe glass and add edible flowers or petals as your garnish.

5) Sandia Fresca

  • 2 parts Tequila Herradura (Ultra)
  • 1 part fresh watermelon juice
  • 1/2 part mezcal joven
  • 1/2 part lime juice
  • 1/4 part agave nectar

Shake all the ingredients together with ice to mix and chill. Pour into a rock glass and garnish with a watermelon peel.

5 Best Things to Mix with Herradura Tequila

  • Lime Juice: Lime, like any sour citrus, pairs perfectly with tequila
  • Agave Nectar: Agave will enhance the natural agave flavor in the tequila, offsetting any harshness.
  • Grapefruit Juice: Again, citrus works really well with tequila. More than that, the sourness of the grapefruit will bring out the natural sweet agave flavor of the tequila.
  • Club Soda: The bubbles in a club soda can help balance the traditional harshness of tequila. Plus, the minerals in the soda will help bring out subtler flavors in the tequila, like hints of vegetables, dried fruit, or wood.
  • Jalapeno: Pairing something spicy with tequila will make it that much more enjoyable and also bring out buried vegetable tones.


Why is Herradura Ultra clear?

Herradura uses a proprietary filtering system to make their Herradura Ultra clear. The filter removes any particles that naturally occur during the tequila’s aging process.

Who makes Herradura tequila?

Herradura Tequila is a subsidiary of Brown-Forman, the American beverage maker. Previously a stand-alone Mexican company, Herradura Tequila has spent more than 125 years making the finest Mexican tequila.

Is Herradura real tequila?

Real tequila traditionally comes from the agave plant, and Herradura’s composition is 100 percent agave. True tequila always gets an authentic certification from the Mexican government. This certification graces every Herradura bottle to signify its authenticity.

Is Herradura considered top shelf?

Yes, Herradura tequila is a top-shelf tequila. Its reputation is largely from taste alone, but also due to its quality and aging processes.

Who is the guy in the Tequila Herradura commercial?

Jeffrey Wright is the actor who appears in the Tequila Herradura commercial. He stars in the more recent James Bond films, the Hunger Games series, and the TV series Westworld, to name a few.

How do you say Herradura?

You pronounce ‘Herradura’ very similar to the way it looks; Heh-ruh-DER-uh. The emphasis comes on the third syllable.

Tequila Alternatives to Herradura Tequila


Casamigos comes from the same region as Herradura Tequila; Jalisco, Mexico. Created by friends Rande Gerber, Mike Meldman, and George Clooney, the Casamigos brand offers hints of citrus, vanilla, and agave. The extensive distilling and aging process makes a smooth taste that doesn’t require garnishes or mixing to enjoy.

Don Julio

Offering some of the more luxury-brand tequilas, Don Julio uses the finest blue agave and a tried-and-true distilling process. The company attributes its amazing flavor to the mineral-rich ground of the Jalisco region in Mexico, where the tequila’s agave grows.


Easily one of the more expensive tequilas out there, Patron offers extensive quality and taste that’s hard to surpass. Its tequilas are smooth and sweet. Flavors are easily identifiable as fruits, citrus, and agave. The finishing touch is the light pepper sensation at the end, which cleanses your mouth and leaves you ready for more.

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